The website has dramatic footage of the dangers that all members of the community – children especially – face as a result of speeding traffic. It describes how reducing traffic speed can dramatically cut the number of road fatalities and the severity of injuries. It also includes inspirational examples of how campaigners around the world are leading on initiatives to reduce speed, particularly around school zones.
The site invites drivers to take a pledge to #SlowDown and to encourage their friends and families to get involved. A wide range of resources is hosted on the site.